Prerequisite/Recommended prerequisite for
participation in the module
Relevant BSc degree (Bachelor)
Content, progress and pedagogy of the
module
The objective is to strengthen the student’s ability to
comprehend mobility policies and management as well as place
management and branding in relation to the field of mobilities.
This includes studies in leisure and travel, place theory and
branding as well as mobility policies, mobility management, travel
management and meetings management
Students who complete the module:
Learning objectives
Knowledge
- Must have knowledge of theories and methods in the field of
place theory, management, branding and policymaking in relation to
the new mobilities turn.
- Must have knowledge of the strengths and weaknesses of methods
and tools related to policy, branding and place management
- Must have an understanding of the relationships between spatial
development, management, policies and branding
- Must have knowledge of the relationships between societal
developments and mobility policies, mobility management, travel
management and meetings management
- Must have knowledge of the economic implications of place,
branding, policies and management
- Must have knowledge of governmentality and regulatory
frameworks
Skills
- Must be able to apply relevant scientific theories and methods
related to policy, branding and place management
- Must be able to evaluate, on the basis of state-of-the-art
theories, both private and public sector mobility policies, plans,
programmes and strategies
- Must be able to independently prepare place and mobility
policies, plans, programmes and strategies
- Must be able to combine conventional tools from transport
planning and travel management with new concepts, technologies,
methods and theories in the field of place and mobilities
research
- Must be able to analyse empirical cases in relation to policy,
branding and place management
- Must be able to evaluate spatial development in relation to
place management and branding
Competences
- Must be able to professionally communicate results and concepts
related to policy, branding and place management
- Must be able to work in cross-disciplinary contexts in the
field of mobility policy, mobility management, travel management
and meetings management
- Must have the necessary competencies in developing models and
concepts that capture the relationships between spatial development
and the theoretical and methodological aspects of policy, branding
and place management
Type of instruction
Lectures supplemented with seminars, field trips, study circles
and workshops
Exam
Exams
Name of exam | Mobilities: Policy, Branding and Place Management |
Type of exam | Active participation/continuous evaluation |
ECTS | 5 |
Permitted aids | Without aids |
Assessment | Passed/Not Passed |
Type of grading | Internal examination |
Criteria of assessment | As stated in the Framework
Provisions |