Prerequisite/Recommended prerequisite for participation in the module

Content, progress and pedagogy of the module

The aim of this course is to develop advanced skills in the combination of technology in products or for producing products and visual understanding of form and composition in a product design for a given context. The course will introduce cutting edge technologies in relation to production. The course will also focus on theories of perception and cognition in relation to form, complex form analysis, analogies, metaphors, storytelling etc. in order to strengthen the students’ professional knowledge of form and how metaphors and analogies influence the target group’s perception of form. The study of new technologies will establish an up-to-date knowledge in this field. The course will test this integrated knowledge in a short design project on an advanced level.

Students who complete the module:

Learning objectives

Knowledge

Knowledge:

• Must have knowledge of a variety of cutting edge technologies applicable in products or materials, production and assembly processes, etc. and how these technologies can push design and product development in practice and research
• Must be able to account for and reflect on methods and theories of perception, cognition, metaphors, analogies and storytelling in relation to form, composition and design for a particular company, market segment, market trend or otherwise specified context and target group

Skills

• Must be able to identify, analyse and integrate cutting edge technologies with form, function and construction in a conceptual product design proposal
• Must be able to screen and analyse the design potential in new materials and technologies in databases, through contact with companies and sample studies
• Must be able to analyse various types of product design and to specify and communicate their typical expressions within a product category
• Must be able to use advanced methods to analyse and develop form in composition and design to a qualitatively specified desired expression related to a particular company, segment, market trend, product category or otherwise specified context

Competences

• Must be able to generate a design proposal that through advanced form giving methods and integration of cutting-edge technologies aims precisely at a predefined expression and functionality for a target market
• Must be able to use and integrate different approaches like field studies and technology screening to support the development of innovative products

Type of instruction

See general description of the types of instruction described in the introduction to Chapter 3.

Exam

Exams