Prerequisite/Recommended prerequisite for participation in the module

Content, progress and pedagogy of the module

The aim is to enable the students to acquire an understanding of how design engineering can be used strategically and as a tool for creating new business concepts with possible triple bottom line perspectives and to enable them to acquire the knowledge and skills necessary for them to engage in these processes to create value for both companies, users and potentially society and environment.

Students who complete the module:

Learning objectives

Knowledge

• Must be able to account for theories of innovation, business models and strategic design and reflect on the role of design and its possibilities within the development of new business areas and their practical application
• Must be able to explain and evaluate methods, theories and techniques to identify, verify, make business of and communicate innovation and entrepreneurship
• Must be able to account for the feasibility and approximate cost of the proposed technology used in the product, product development or service implementation
• Must be able to explain, evaluate and reflect on the value creation in a business case in relation to more than financial terms, e.g. sustainability, social value and value for end-users

Skills

• Must be able to use design oriented techniques to further develop, describe and evaluate business models and business plan and strategy in relation to product or service development
• Must be able to use and argue specific techniques and methods for innovation and entrepreneurship and apply these to opportunity identification and problem solving in relation to choice of innovation focus
• Must be able to present a cross-disciplinary founded business concept and adapt communication style and content to different stakeholders
• Must be able to apply knowledge on production costs and possibilities, advanced technology and manufacturing possibilities to support a business case

Competences

• Must be able to use and implement innovation theory as an integrated part of developing ideas and designing concepts, services or product proposals to create more possibilities for value creation and innovation focus
• Must be able to generate a design proposal for a new business and communicate the commercial potential, strategic potential and innovative strength, technological feasibility thereof in a simple, clear and strong form
• Must be able to scientifically describe and reflect on a complex, cross-disciplinary process involving innovation and entrepreneurship
• Must be able to develop a concept that combines design-relevant aspects with business potential and clearly explain the commercial aspects of a concept in relation to a business plan and reflect on the concept in relation to innovation theory

Type of instruction

See general description of the types of instruction described in the introduction to Chapter 3

Exam

Exams