Prerequisite/Recommended prerequisite for
participation in the module
A BSc degree (Bachelor) in Architecture and Design or similar.
Content, progress and pedagogy of the
module
The aim is to familiarise students working professionally with
the theories, tools and methods required for the pre-product
development phase in which the focus is on “what to design” and
“why” in terms of specifying both product, context and use of
product and target group. This also includes the business
modelling, product market positioning, value proposition, mission
and vision for the product and the relation to the client company’s
brand and market position.
Students who complete the module:
Learning objectives
Knowledge
- Must be able to account for and evaluate models, methods and
theories of the design process, with emphasis on the early
phases
- Must be able to account for and reflect upon methods and models
used for analysing the internal and external factors, which
constitute a company’s business context, and account for the type
of knowledge which derives usable in a product specification
- Must be able to account for and evaluate a range of market,
user and trend oriented methods, which are applied to establish the
basis of projects and to verify and test assumptions made during a
design process
- Must be able to apply and explain methods and theories for
defining the value base and business proposition of a given design
concept
Skills
- Must be able to select and apply methods to analyse a company’s
market position, product portfolio, competition as well as core
competences and strategic strengths
- Must be able to select and apply market, user and trend based
methods and processes for identifying potential new markets – on
the basis of which a new product concept can be developed
- Must be able to generate a visual presentation of a conceptual
proposal for a new product including the business perspectives
- Must be able to rapidly conceptualise and roughly sketch a
product on the basis of a set of defined values, including the
principles which lie behind its aesthetic expression, use and
construction
Competences
- Must be able to independently plan and carry out a pre-phase
design process including internal and external business analysis,
leading to a strategic market position, and the development of a
value proposition towards the end-user/customer and a
conceptual/principle design
- Must be able to define a clear value basis and business case
for the product to be developed, and specify it’s relation to the
company’s present brand and market position
Type of instruction
See general description of the types of instruction described in
the introduction to Chapter 3.
Exam
Exams
Name of exam | Advanced Integrated Design: Pre-phase |
Type of exam | Written or oral exam |
ECTS | 5 |
Assessment | 7-point grading scale |
Type of grading | Internal examination |
Criteria of assessment | As stated in the Framework
Provisions. |